AI总结
核心结论
Google 首次投资电影制作公司，向独立制片厂 A24 注资约 7500 万美元，建立 AI 研究合作伙伴关系，旨在共同研发影视制作与发行工具。
结构逻辑
- 核心事件：Google 宣布投资 A24，系首次涉足影视制片投资。
- 技术愿景：Google DeepMind 与 A24 合作，重点在于开发电影生产和发行的新技术。
- 产业冲突与平衡：剖析 Hollywood 对 AI 的敌意，强调该合作为什么避开“生成式 AI”争议，转而寻求赋能创意。
- 执行路径：A24 Labs 致力于开发辅助创作的 AI 工具（如 AI 生成分镜），以保持创意掌控力。
关键信息
- 交易规模：约 7500 万美元。
- 核心机构：Google (Alphabet)、Google DeepMind、A24。
- 项目示例：AI 生成分镜（Storyboards）。
- 行业趋势：影视界从单纯抵制 AI 转而探索可保留创作者控制权的技术应用。
问题与解答
- 问题：为什么影视制作界普遍对 AI 存有戒心？
- 回答：主流开发者此前将 AI 推销为“廉价替代品”，威胁创意工作；A24 试图寻找保护创意控制权、支持风险决策的 AI 应用场景。
- 问题：该项投资对 A24 的意义？
- 回答：助力 A24 在全球市场扩张，维持其在电影艺术与制作上的行业领先地位。
正文
Chiwetel Ejiofor in a scene from “Backrooms.”
Chiwetel Ejiofor in a scene from A24’s hit movie ‘Backrooms.’ A24/AP
Quick Summary
- Google is investing around $75 million in independent movie studio A24 as part of a new artificial-intelligence research partnership.
- The partnership is an unusual alliance between Google’s DeepMind AI unit and A24, as Hollywood has been wary of artificial intelligence.
- The deal marks Google’s first investment in a film studio.
This summary was generated with AI and reviewed by an editor. about how we use artificial intelligence in our journalism.
Google is investing in independent movie studio A24 as part of a new artificial-intelligence research partnership between the two companies.
The search giant is putting around $75 million into A24, which released the recent hits “Backrooms” and “Marty Supreme,” according to people familiar with the matter. Though Alphabet GOOGL -1.13%decrease; red down pointing triangle unit Google is a major player in online entertainment through YouTube, the deal marks the first time it has taken a stake in a studio.
Google’s DeepMind AI unit and A24 are aiming to create new tools for movie production and distribution.
Their alliance is an unusual one between well-known names in industries that have eyed each other warily since the advent of models that can generate audio, images and video. Studios have sued and sent threatening letters to AI companies for alleged copyright violations and filmmakers have decried AI as an enemy of creativity.
Disney signed a partnership with OpenAI last year that abruptly ended when the tech company shut down its Sora video tool in March. Netflix recently acquired an AI startup founded by Ben Affleck that can tweak scenes without reshoots. But by and large, mainstream Hollywood has done little with AI thus far.
Timothée Chalamet starred in the movie “Marty Supreme.”
A24 also was behind the movie ‘Marty Supreme,’ starring Timothée Chalamet. A24/Everett Collection
Scott Belsky, an A24 partner who oversees its technology and innovation work, said that is because developers have pushed AI as a way to make movies faster and cheaper, which doesn’t appeal to filmmakers.
“We think there are better uses that preserve creative control and support risk-taking,” he said. The new tools “won’t look anything like the prompted generation type of AI that people feel uncomfortable with.”
Their multiyear, nonexclusive deal doesn’t give Google access to A24’s data, including its film and television library.
The new collaborators hope their partnership will include the studio’s roster of artists. A24 works with some of the biggest names in Hollywood including Timothée Chalamet and “Backrooms” director Kane Parsons.
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Hollywood producers Jason Blum and James Wan explain how films like ‘Backrooms’ and ‘Obsession’ are changing the movie industry. Photo: ‘Backrooms’/A24
“We believe breakthroughs happen when you get technology into the hands of the best minds in the field,” said Eli Collins, a vice president of product for DeepMind.
A24 and DeepMind have been in talks since before Belsky joined the studio from Adobe last year.
His 20-person team, called A24 Labs, is already developing an application for AI-generated storyboards—roughly drawn drafts of a movie that can help identify problems before production begins.
A24 last raised funds in 2024, when Thrive Capital led a round valuing it at $3.5 billion. Google’s investment is roughly equal to what Thrive put in at the time, the people familiar with the matter said. A24’s revenue has more than doubled in the past two years as it has increased the budgets of films it makes and expanded its businesses like unscripted television, music and theater.
It now stands alongside Disney as one of the few studios that draws people to theaters based on its name alone. A little more than half of moviegoers consider themselves fans of A24, according to data from research firm NRG shared by the studio.
Partnering with Google is a significant and potentially risky move for A24. Its reputation is derived in large part from its alignment with emerging filmmakers and young audiences—exactly the people often skeptical of tech conglomerates and AI’s impact on society.
The deal comes as the New York-based company has been taking a number of steps to try to grow into a global media company without losing its edge.
A24’s leaders have been meeting potential strategic investors overseas that could help it to produce international movies and series, according to people familiar with the matter. It has already established an office in the U.K. to produce content there.
The studio is currently making its most expensive movie ever, a roughly $175 million adaptation of the videogame “Elden Ring.” It is directed by Alex Garland, who previously made “Civil War” and “Ex Machina” for A24.
Appeared in the June 23, 2026, print edition as ‘Google To Form Alliance With Film Studio A24’.